Step 1: Match
Podcast matching: find shows that fit your topic
Podcast matching means picking the shows whose listeners care about what you talk about, before you write a single pitch.
Matching is the first step in PodPitch. It searches a database of podcasts and picks the shows that match your topic. Every pitch PodPitch writes afterwards goes to the host of one of those shows, so your effort goes to podcasts where you actually fit.
Quick answers
Podcast matching questions
How does PodPitch find podcasts?
It searches a database of podcasts, so you do not have to scroll through podcast apps yourself.
How does PodPitch decide a show is a match?
Matching starts from your topic. PodPitch picks the shows that match what you talk about.
What happens after a show is matched?
PodPitch writes a personal pitch for that show’s host, ready for you to approve or send on autopilot.
Why not pitch every big podcast?
A host can only book guests who suit their listeners. A pitch to a show outside your topic is unlikely to land, however well it is written.
Why fit matters more than reach
It is tempting to pitch the biggest shows you have heard of. But hosts book guests for their listeners. If your topic is not something those listeners came for, the answer is likely no, or no answer at all.
Pitching shows that fit flips that around. The host can see straight away why you belong on the show, and the people who hear your episode are the people you want to reach. That is why matching is step one in PodPitch, before any writing happens.
How to describe your topic for better matches
Matching starts from your topic, so the clearer it is, the better. A few habits help:
- Be specific. Name the subject you know deeply rather than a broad industry.
- Think about the listener. Who benefits from hearing you talk?
- Pick one main topic at a time if you speak on several.
This is general advice for any guest; it applies whether you pitch by hand or with PodPitch.
Building a podcast list by hand vs. PodPitch matching
| By hand | PodPitch matching | |
|---|---|---|
| Where you look | Podcast apps, search engines, recommendations. | A database of podcasts. |
| How shows are chosen | Your own judgment, show by show. | Shows that match your topic. |
| What comes next | You write each pitch yourself. | PodPitch writes a personal pitch for each host. |
From matched shows to sent pitches
See what happens after matching: writing, approval and sending from your own email.